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Moments That Matter: Finding the Extraordinary in the Ordinary
We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a...
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Mobile-Minded: The Small Screen Isn’t So Small
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no...
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Moments That Matter: Moving In, Moving Out
For some, moving conjures logistical challenges. For others, moving presents opportunities. It is a moment to build new routines, try new things and make new friends. It is a moment to think about...
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Moments That Matter: Losing Your Phone, Finding Your Friends
Many of us consider our mobile phone to be our lifeline to the world. Home to essential apps, appointments, messages, music, names, numbers and notes, our mobile devices connect us to the people and...
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Moments That Matter: Cooking Up Connections
Food and everything that goes with it—the cooking, the baking, the dining—is always best when shared with others. And now people are extending that experience online, inviting their friends into every...
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Marketing to Moments That Matter
Every day, everywhere, people are connecting around millions of moments that matter to them—from wedding announcements to birth announcements, from birthdays to beach days and from training for a...
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Weddings: From Hashtags to Honeymoons
With wedding season in full swing, many couples across the globe are putting the finishing touches on their plans for the big day. After all the months of anticipation, couples will be feeling the...
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Awards Night on Facebook and Instagram
During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show. During the 88th Academy...
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Winning hearts on Valentine’s Day
During the first big consumer holiday of the year, people spend billions showing affection for loved ones.1 They come to Facebook and Instagram to connect over happiness and heartbreak and share in...
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What Mends a Broken Heart on Facebook
So many moments of a modern romance are lived online, captured in posted photos, videos and check-ins for all our friends and family to see. But what happens when a public relationship turns into a...
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Super Bowl LI on Facebook and Instagram
Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on...
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